Answer
What is a good tripwire price?
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Answer key facts
- Question
- What is a good tripwire price?
- Direct answer
- Tripwires should be $1 for one-shot deliverables (a diagnostic, a one-page template, a single worksheet) and $7 to $27 for multi-day commitments (a workbook, a 5-day mini-course). Above $27 the offer isn't a tripwire anymore – it's a core offer that should be priced and positioned accordingly.
- Category
- ladder
- Last verified
- May 19, 2026
Direct answer
Direct answer
As of , the answer is: Tripwires should be $1 for one-shot deliverables (a diagnostic, a one-page template, a single worksheet) and $7 to $27 for multi-day commitments (a workbook, a 5-day mini-course). Above $27 the offer isn't a tripwire anymore – it's a core offer that should be priced and positioned accordingly.
People also ask
What is a good tripwire price?
Tripwires should be $1 for one-shot deliverables (a diagnostic, a one-page template, a single worksheet) and $7 to $27 for multi-day commitments (a workbook, a 5-day mini-course). Above $27 the offer isn't a tripwire anymore – it's a core offer that should be priced and positioned accordingly.
What's the nuance?
$1 tripwires have the lowest commitment friction and convert highest in absolute volume (5 to 15% of cold traffic).
What else should I know?
$7 to $27 tripwires filter in more committed buyers and upgrade to core offers at higher rates (15 to 30%).
What's the common mistake here?
Match the price to the unit of value being delivered. A $1 'complete funnel system' triggers trap-feel; a $1 'one-page diagnostic' converts cleanly.
Supporting points
- $1 tripwires have the lowest commitment friction and convert highest in absolute volume (5 to 15% of cold traffic).
- $7 to $27 tripwires filter in more committed buyers and upgrade to core offers at higher rates (15 to 30%).
- Match the price to the unit of value being delivered. A $1 'complete funnel system' triggers trap-feel; a $1 'one-page diagnostic' converts cleanly.
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