---
title: "What is a good NPS for SaaS?"
summary: "NPS of 30 to 50 is solid for indie SaaS. 50+ is excellent. Below 20 means the product isn't loved enough to grow via word of mouth. For early-stage indie SaaS with under 200 responses, NPS is more directional than predictive – use it as a trend over time, not as a fixed target."
canonical: https://unlocksaas.com/answers/what-is-a-good-nps-for-saas
updated: 2026-05-22
publisher: "Unlock SaaS"
author: "Maryan"
license: All rights reserved. Quotation with attribution permitted.
---

# What is a good NPS for SaaS?

> NPS of 30 to 50 is solid for indie SaaS. 50+ is excellent. Below 20 means the product isn't loved enough to grow via word of mouth. For early-stage indie SaaS with under 200 responses, NPS is more directional than predictive – use it as a trend over time, not as a fixed target.

## Supporting points

- NPS sample size matters: under 30 responses produces wildly variable scores. Don't make decisions until you have at least 50 to 100 responses per quarter.
- Detractors (0 to 6) are the highest-value qualitative signal. Read every detractor open-text response; they explain what's blocking growth.
- Promoters (9 to 10) are the highest-value quantitative signal. Ask them how they'd describe the product to a friend – that's your headline copy.

## Related terms

- [Weak Belief](https://unlocksaas.com/glossary/weak-belief) – One of three diagnostic labels: the person and the offer are fine but the page does not make the reader believe it will work for them.

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Canonical URL: https://unlocksaas.com/answers/what-is-a-good-nps-for-saas
Publisher: Unlock SaaS (https://unlocksaas.com)
Contact: maryan@unlocksaas.com