---
title: "What is a good Net Revenue Retention for SaaS?"
summary: "Net Revenue Retention (NRR) of 100% or above means the existing customer base self-grows: expansion revenue offsets churn and contraction. 110%+ is excellent for indie SaaS. Below 90% means the business is shrinking even before counting new customers, which is the most expensive way to run a SaaS. NRR is one of the two most-watched SaaS metrics by acquirers."
canonical: https://unlocksaas.com/answers/what-is-a-good-net-revenue-retention
updated: 2026-05-22
publisher: "Unlock SaaS"
author: "Maryan"
license: All rights reserved. Quotation with attribution permitted.
---

# What is a good Net Revenue Retention for SaaS?

> Net Revenue Retention (NRR) of 100% or above means the existing customer base self-grows: expansion revenue offsets churn and contraction. 110%+ is excellent for indie SaaS. Below 90% means the business is shrinking even before counting new customers, which is the most expensive way to run a SaaS. NRR is one of the two most-watched SaaS metrics by acquirers.

## Supporting points

- NRR above 100% is hard to reach without an expansion mechanic (seat growth, usage growth, tier upgrades). Pure flat-rate single-seat pricing typically tops out at 95% to 100%.
- The fastest NRR win is fixing involuntary churn (failed card retries). Smart Stripe retry logic recovers 50 to 70% of involuntary churn and adds 2 to 5 points to NRR.
- Cohort NRR matters more than headline NRR. Headline NRR can hide that recent cohorts are churning faster than older cohorts.

## Related terms

- [Value Ladder](https://unlocksaas.com/glossary/value-ladder) – An ordered sequence of offers a customer can move through, each delivering more value than the last at a price proportional to the delivery.

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Publisher: Unlock SaaS (https://unlocksaas.com)
Contact: maryan@unlocksaas.com