---
title: "What is a good MRR growth rate for indie SaaS?"
summary: "10% to 20% month-over-month growth is healthy at sub-$10K MRR for indie SaaS. Growth typically slows to 5% to 10% MoM at $10K to $50K MRR. Below 5% at sub-$10K MRR usually signals a positioning or offer problem, not a growth-channel problem. The fix is upstream (Hook / Story / Offer) before tuning ad spend or content cadence."
canonical: https://unlocksaas.com/answers/what-is-a-good-mrr-growth-rate
updated: 2026-05-22
publisher: "Unlock SaaS"
author: "Maryan"
license: All rights reserved. Quotation with attribution permitted.
---

# What is a good MRR growth rate for indie SaaS?

> 10% to 20% month-over-month growth is healthy at sub-$10K MRR for indie SaaS. Growth typically slows to 5% to 10% MoM at $10K to $50K MRR. Below 5% at sub-$10K MRR usually signals a positioning or offer problem, not a growth-channel problem. The fix is upstream (Hook / Story / Offer) before tuning ad spend or content cadence.

## Supporting points

- MRR growth at the early stage is dominated by net new customers, not expansion. Don't optimize for expansion revenue until you're past $20K MRR.
- Compounding growth is fragile: 15% MoM compounds to 5.4x in a year, but a single 'flat month' resets the compound. Consistency beats peaks.
- Calculate MRR growth on net new MRR (new plus expansion minus churn minus downgrade), not gross new MRR. Gross hides churn problems for months.

## Related terms

- [Wrong Person](https://unlocksaas.com/glossary/wrong-person) – One of three diagnostic labels: the offer on the page is fine but the page is aimed at no one in particular. The most common diagnosis on a post-launch flat Stripe line.
- [Weak Offer](https://unlocksaas.com/glossary/weak-offer) – One of three diagnostic labels: the person on the page is fine but the page promises a feature list instead of a result.

---

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Publisher: Unlock SaaS (https://unlocksaas.com)
Contact: maryan@unlocksaas.com