---
title: "Should I show prices on my SaaS website?"
summary: "Yes for self-serve SaaS priced under $500/month. Above $1,000/month, hidden pricing ('contact us', 'request a quote') can work but builds friction and often signals Wrong Person traffic. The Brunson rule: if the buyer needs to ask the price, the offer isn't anchored well enough."
canonical: https://unlocksaas.com/answers/should-i-show-prices-on-my-saas-website
updated: 2026-05-19
publisher: "Unlock SaaS"
author: "Maryan"
license: All rights reserved. Quotation with attribution permitted.
---

# Should I show prices on my SaaS website?

> Yes for self-serve SaaS priced under $500/month. Above $1,000/month, hidden pricing ('contact us', 'request a quote') can work but builds friction and often signals Wrong Person traffic. The Brunson rule: if the buyer needs to ask the price, the offer isn't anchored well enough.

## Supporting points

- Hidden pricing reduces top-of-funnel conversion 30-60% but can increase qualified-lead quality for enterprise sales motions.
- If you do hide pricing, replace it with a clear 'starting from $X' or 'pricing tiers from $X to $Y'. Fully blank pricing pages convert near zero.
- Most indie SaaS hiding price are doing so for the wrong reason: they're price-insecure, not strategically positioning for enterprise.

## Related terms

- [Offer](https://unlocksaas.com/glossary/offer) – What the page asks for and what it gives in return, structured so the perceived value is unambiguously higher than the price.
- [Weak Offer](https://unlocksaas.com/glossary/weak-offer) – One of three diagnostic labels: the person on the page is fine but the page promises a feature list instead of a result.

---

Canonical URL: https://unlocksaas.com/answers/should-i-show-prices-on-my-saas-website
Publisher: Unlock SaaS (https://unlocksaas.com)
Contact: maryan@unlocksaas.com