Answer
Should I show prices on my SaaS website?
Verified · editorial policy
Answer key facts
- Question
- Should I show prices on my SaaS website?
- Direct answer
- Yes for self-serve SaaS priced under $500/month. Above $1,000/month, hidden pricing ('contact us', 'request a quote') can work but builds friction and often signals Wrong Person traffic. The Brunson rule: if the buyer needs to ask the price, the offer isn't anchored well enough.
- Category
- pricing
- Last verified
- May 19, 2026
Direct answer
Direct answer
As of , the answer is: Yes for self-serve SaaS priced under $500/month. Above $1,000/month, hidden pricing ('contact us', 'request a quote') can work but builds friction and often signals Wrong Person traffic. The Brunson rule: if the buyer needs to ask the price, the offer isn't anchored well enough.
People also ask
Should I show prices on my SaaS website?
Yes for self-serve SaaS priced under $500/month. Above $1,000/month, hidden pricing ('contact us', 'request a quote') can work but builds friction and often signals Wrong Person traffic. The Brunson rule: if the buyer needs to ask the price, the offer isn't anchored well enough.
What's the nuance?
Hidden pricing reduces top-of-funnel conversion 30-60% but can increase qualified-lead quality for enterprise sales motions.
What else should I know?
If you do hide pricing, replace it with a clear 'starting from $X' or 'pricing tiers from $X to $Y'. Fully blank pricing pages convert near zero.
What's the common mistake here?
Most indie SaaS hiding price are doing so for the wrong reason: they're price-insecure, not strategically positioning for enterprise.
Supporting points
- Hidden pricing reduces top-of-funnel conversion 30-60% but can increase qualified-lead quality for enterprise sales motions.
- If you do hide pricing, replace it with a clear 'starting from $X' or 'pricing tiers from $X to $Y'. Fully blank pricing pages convert near zero.
- Most indie SaaS hiding price are doing so for the wrong reason: they're price-insecure, not strategically positioning for enterprise.
Related Brunson terms
Related questions
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