Answer
How do I write a Stack Slide for my offer?
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Answer key facts
- Question
- How do I write a Stack Slide for my offer?
- Direct answer
- Write a Stack Slide by listing 6 to 12 specific deliverables, anchoring each at a small dollar number, totaling the stack, then stating your price as a fraction of the total. Each deliverable should be genuinely distinct (not the same thing renamed). Example: 'Diagnostic ($97 value) + Playbook Steps 1-7 ($297 value) + Office Hours ($497 value)... Total $1,997 value. Your price today: $49.'
- Category
- funnel mechanics
- Last verified
- May 19, 2026
Direct answer
Direct answer
As of , the answer is: Write a Stack Slide by listing 6 to 12 specific deliverables, anchoring each at a small dollar number, totaling the stack, then stating your price as a fraction of the total. Each deliverable should be genuinely distinct (not the same thing renamed). Example: 'Diagnostic ($97 value) + Playbook Steps 1-7 ($297 value) + Office Hours ($497 value)... Total $1,997 value. Your price today: $49.'
People also ask
How do I write a Stack Slide for my offer?
Write a Stack Slide by listing 6 to 12 specific deliverables, anchoring each at a small dollar number, totaling the stack, then stating your price as a fraction of the total. Each deliverable should be genuinely distinct (not the same thing renamed). Example: 'Diagnostic ($97 value) + Playbook Steps 1-7 ($297 value) + Office Hours ($497 value)... Total $1,997 value. Your price today: $49.'
What's the nuance?
The Stack is the load-bearing close mechanic. Without it, the price is the only number on the page – the worst possible frame.
What else should I know?
Anchor numbers should be defensible. Inflated 'value' numbers ($10,000 for a PDF) trigger trap-feel; small honest numbers compound.
What's the common mistake here?
Used in VSLs, sales pages, webinars, and checkout pages. The same Stack works across surfaces with minor format variations.
Supporting points
- The Stack is the load-bearing close mechanic. Without it, the price is the only number on the page – the worst possible frame.
- Anchor numbers should be defensible. Inflated 'value' numbers ($10,000 for a PDF) trigger trap-feel; small honest numbers compound.
- Used in VSLs, sales pages, webinars, and checkout pages. The same Stack works across surfaces with minor format variations.
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