---
title: "Do emojis in subject lines help open rates?"
summary: "Emojis in email subject lines can lift open rates 5 to 10 percentage points on first use, but the effect diminishes quickly with repeated use. Use them sparingly – save the emoji for the email that actually matters. Daily emoji use trains the audience to ignore them within a month."
canonical: https://unlocksaas.com/answers/do-emojis-help-email-open-rates
updated: 2026-05-19
publisher: "Unlock SaaS"
author: "Maryan"
license: All rights reserved. Quotation with attribution permitted.
---

# Do emojis in subject lines help open rates?

> Emojis in email subject lines can lift open rates 5 to 10 percentage points on first use, but the effect diminishes quickly with repeated use. Use them sparingly – save the emoji for the email that actually matters. Daily emoji use trains the audience to ignore them within a month.

## Supporting points

- First-use lift: 5 to 10 percentage points on the open rate for the same content.
- Repeated use (weekly+): effect disappears within 4 to 6 sends. Audience adapts.
- B2B audiences: emojis often signal 'marketing email' and tank professional credibility. Use cautiously.

## Related terms

- [Seinfeld Email](https://unlocksaas.com/glossary/seinfeld-email) – Russell Brunson's daily email pattern – a slice-of-life story in the founder's voice that pivots into the offer in the last few lines.

---

Canonical URL: https://unlocksaas.com/answers/do-emojis-help-email-open-rates
Publisher: Unlock SaaS (https://unlocksaas.com)
Contact: maryan@unlocksaas.com