---
title: "What's the best time to send marketing emails?"
summary: "The best time to send marketing emails is during the workday in your audience's timezone (9am-12pm or 2pm-5pm local). Specific time-of-day optimization moves opens 1 to 3 percentage points. Subject line and sender name move opens 10 to 40 percentage points. Focus on the higher-impact levers first."
canonical: https://unlocksaas.com/answers/best-time-to-send-marketing-emails
updated: 2026-05-19
publisher: "Unlock SaaS"
author: "Maryan"
license: All rights reserved. Quotation with attribution permitted.
---

# What's the best time to send marketing emails?

> The best time to send marketing emails is during the workday in your audience's timezone (9am-12pm or 2pm-5pm local). Specific time-of-day optimization moves opens 1 to 3 percentage points. Subject line and sender name move opens 10 to 40 percentage points. Focus on the higher-impact levers first.

## Supporting points

- B2B emails: Tuesday-Thursday morning typically outperforms Monday morning and Friday afternoon.
- B2C emails: weekday evenings (6-9pm local) often outperform workday sends for consumer audiences.
- Don't over-optimize send time. The 2-hour-window difference between 'optimal' and 'sub-optimal' is rarely worth the testing cycles.

## Related terms

- [Seinfeld Email](https://unlocksaas.com/glossary/seinfeld-email) – Russell Brunson's daily email pattern – a slice-of-life story in the founder's voice that pivots into the offer in the last few lines.

---

Canonical URL: https://unlocksaas.com/answers/best-time-to-send-marketing-emails
Publisher: Unlock SaaS (https://unlocksaas.com)
Contact: maryan@unlocksaas.com